PacSun called us up here at Rent Control and gave us the the task of creating ideas that would give consumers an answer to a single, simple question – Why shop at PacSun?
So we built them a presentation that included retail concepts, interior design ideas, focus group results, brand co-op campaigns and marketing promotion ideas, and even some visual branding, as well. > However, with the majority of the presentation being ideas that may some day be put into play, all that can be currently shown here are examples of visuals - prints ads and logo concepts, etc. > But we think they're still fun to look at.
We must, of course, thank the incredible photographers who supplied their imagery with us for the pitch:
Darren Ankenman > darrenankenman.com
and
Mike Piscitelli > mikepiscitelli.com
... Sun logo
... Sun logo detail
... Sun campaign ... Thanks Flickr friends TBD
... Sun campaign ... Thanks Mike Piscitelli
... Sun campaign ... Thanks Darren Ankenman
... Sun campaign ... Thanks Darren Ankenman
... Sun campaign ... Thanks Darren Ankenman
... Road Trip logo
... Cali Stoke campaign ... Thanks Darren Ankenman
... Cali Stoke campaign ... Thanks Flickr Friends TBD
... Cali Stoke campaign ... Thanks Darren Ankenman